Nike Football reached out to us to help showcase their NCAA Football uniforms. It called for a "teaser" image that would reveal the uniform of each team after their first game In the "solo" pages, you could remove the outer padding to show the underlying Nike Sportswear, with detail views and explanations. In doing so, we had to "stack" the teaser, fully padded and underlying images to line-up exactly, with details standing up at 100%. AI files mapped to uniforms, heavy styling, color-ups, creation of layered files for teaser image, undergear, padding and environment creation.
Photo Illustration by Danklife
Photography by Chris Hornbecker